Bias in Epidemiological Research Free Essays

Epidemiology is the study of the factors associated with different types of diseases for example, how often does the disease occur, how is the disease transmitted, ways in which the disease can be prevented. There are two main types of epidemiology: descriptive epidemiology and analytical epidemiology. Descriptive epidemiology is concerned with the frequency and distribution of risk factors in a population and it makes it possible for one to assess the way the disease has spread. We will write a custom essay sample on Bias in Epidemiological Research or any similar topic only for you Order Now Analytical epidemiology aims to study the causes and risks involved with the disease and the preventive measures. This is according to Pinchinat, S, Ponton Sanchez (2006) Observation epidemiological studies In this case the epidemiologist does not carry out any actual experiment or in other words does not take part in any active role in the research. The epidemiologist simply makes observations on what is happening based on an already existing situation without administering any treatments for example if one wanted to compare the exposure of PCBs exposure to occurrence of cancer over a 20 year period, he would not be required to give any form of treatment only to observe the available case available according to epidemiology home page. Experimental epidemiological studies In contrast to observational studies here the epidemiologist will be required to do the actual experiments or play an active role by administering the treatment to subjects and then observing the effects of the treatment. For example an epidemiologist can perform a clinical trial of a new drug on willing subjects and then observe the changes in subjects based on epidemiology home page. There are different types of biases associated with epidemiological research. According to Eric’s Notebook, bias arises when an estimated value deviates from the original or true value. The case studies given in the assignment are going to provide a basis for the discussion of various types of biases and the effects of the biases on the measures of association. Based on CES-Research-bias confounding, different types of biases will be discussed. Case 1 This case might show both selection and measurement biases. Selection because the epidemiologist might select the children non-randomly in which case the results could be overestimated or underestimated in that if he over picked children who are not exposed to the chemical then his or her result will be underestimated and vice versa. The results will show a bias in measurement if the epidemiologist measures the outcome inaccurately in which case the results will either be over or underestimated. Case 2 This case could show measurement and analytical biases. Analytical bias is evidenced when patients give false information for example about having less sexual partners. This would lead to over or underestimation of the results. Measurement bias would occur if the epidemiologist collected the wrong data from the studies. This also would lead to over or underestimation of the results. Case 3 This case will show two kinds of biases; measurement bias because the epidemiologist may collect inaccurate data and analytical bias because of not following up the outcome. All this would lead to either under or overestimation of data. Case 4 Measurement and analytical biases could occur in this case. Incase of analytical bias the results could remain unchanged or underestimated and in case of measurement bias it could either be under or overestimated. Word count: 551 References Aschengran, A, Seage, G. R, (2008). Essentials of epidemiology in public health, (2nd Ed. ). Sudbury, MA: Jones and Bartlett. CEM-Research- Bias confounding is a site that provides essential information on research bias on epidemiology. file:///c:/biasconfound. html Checkoway, H, Pearce, N, Kriebel, D. (2004) Research methods in occupational epidemiology. Epidemiology Home Page is a website that gives an introduction to epidemiology File:///c:/epi1. html. Ibrahim, A. M. (2001) Eric Notebook: Selection Bias. Department of veterans’ affairs, epidemiologic research, and information center at Durham, NC. http://eric. unc. edu/notebooks/issue8/eric_notebook_8. pdf Pinchinat, S, Ponton-Sanchez, A, (2006): Analytic and descriptive epidemiology. Biostatem SARL. File:///c:/epidemiology. htm Study Types in Epidemiology http://www. nwcphp. org/training/courses-exercise/courses/study-types-in-epi How to cite Bias in Epidemiological Research, Essays

Electronic Banking Essay Example For Students

Electronic Banking Essay The Electronic Banking Association (EBA) is a non-profit organizationestablished to do one simple thing-help more people get started with electronicbanking. Heres why. Who taught you how to write paper checks? Probably yourparents right? Well, whos going to teach you how to write electronic checks?Probably NOT your parents. Thats where they come in. E-banking is so much moreconvenient and so much quicker that everyone should know about it. The EBA wasestablished as an independent source of helpful information about electronicbanking for consumers and businesses. Financial institutions, merchants, andother financial service firms actually provide financial e-commerce services,but the Electronic Banking Association (EBA) monitors progress in the financiale-commerce industry and provides information that will enable users of thoseservices to become better informed and to locate providers of the services theyseek. Everyone hates paying bills. Its time-consuming, frustrating, and youhave to lick that awful envelope glue. But not with e-banking. Youll spend lesstime paying bills, and more time doing fun stuff. Here are some advantages toe-banking: No more paper checks. Your computer remembers who you write checksto. You simply enter an amount then point-and-click. Youll never run out ofchecks again. No more hassles. You can schedule your payments in advance, sotheyll get paid while youre on vacation or away on business. Electronicpayments are processed quickly, in as little as 24 hours to 5 days (unlike apaper check sent in the mail, which takes an average of 10 days to post). Nomore envelopes to lick. No envelope glue. No paper cuts on your tongue. And youcan stop writing your return address again, and again, and again. No morewriters cramp. It takes forever to write checks and addresses every month. E-banking cuts that time to practically nothing. No more stamps. Withe-banking, theres no postage and your bills are processed quickly wheneveryou want them paid. You can pay your bills online, so it only makes sense toreceive them that way, too. This is called Electronic BillPresentment, and more and more businesses are going to offer it. No morelost bills. Your dog cant eat electronic bills. Your kids cant misplace them. And you cant lose them under a stack of catalogs. Pay bills when you want to. Not when the post office decides to deliver them. Click to see it. Click to payit. Your bills appear right on your computer screen and look much like theprinted bills you are used to getting. But the difference is you can pay themwith just the click of a mouse. Better record keeping. All your billing andpayment information is kept in one convenient location, not in messy cardboardboxes or goodness only knows where else. You can pay your bills online, so itonly makes sense to receive them that way, too. This is called ElectronicBill Presentment, and more and more businesses are going to offer it. Inaddition to paying bills online, you can get current information any time youwant it. So you can get up-to-date account balances, transfer funds, obtaininformation about check clearing; all sorts of things. You can import thisinformation directly into todays popular financial management programs such asQuicken without having to re-enter it. You buy things all the time with creditcards, rig ht? Well then, those are electronic transactions just like these. Todays latest Web browsers have sophisticated encryption thats very secure. .u86f05970f7473acb7754eb9dd730b981 , .u86f05970f7473acb7754eb9dd730b981 .postImageUrl , .u86f05970f7473acb7754eb9dd730b981 .centered-text-area { min-height: 80px; position: relative; } .u86f05970f7473acb7754eb9dd730b981 , .u86f05970f7473acb7754eb9dd730b981:hover , .u86f05970f7473acb7754eb9dd730b981:visited , .u86f05970f7473acb7754eb9dd730b981:active { border:0!important; } .u86f05970f7473acb7754eb9dd730b981 .clearfix:after { content: ""; display: table; clear: both; } .u86f05970f7473acb7754eb9dd730b981 { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .u86f05970f7473acb7754eb9dd730b981:active , .u86f05970f7473acb7754eb9dd730b981:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .u86f05970f7473acb7754eb9dd730b981 .centered-text-area { width: 100%; position: relative ; } .u86f05970f7473acb7754eb9dd730b981 .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .u86f05970f7473acb7754eb9dd730b981 .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .u86f05970f7473acb7754eb9dd730b981 .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .u86f05970f7473acb7754eb9dd730b981:hover .ctaButton { background-color: #34495E!important; } .u86f05970f7473acb7754eb9dd730b981 .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .u86f05970f7473acb7754eb9dd730b981 .u86f05970f7473acb7754eb9dd730b981-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .u86f05970f7473acb7754eb9dd730b981:after { content: ""; display: block; clear: both; } READ: Evolution of Forensic Psychology 300 level undergr EssayWhats more, electronic checks are safer than having paper checks lying aroundwhere anyone can obtain and misuse your account information. Experts predict itwould take a hacker over 2,000 years to crack 56-bit encryption. Yet manyfinancial institutions today require a browser that supports 128-bit encryption,which would take about 12,710,204,652,610,000,000,000,000 years to crack. Nowthats secure. (Source: Byte Magazine) When youre ready to open an e-bankingaccount, you can receive more information on security, as well as a recentbrowser that supports 128-bit encryption, through your financial institution orat the Nets cape and Microsoft Web sites. In the time it takes you to pay yourbills the old-fashioned way, you can be up and running with e-banking. Best ofall, once you enter who you pay bills to, youll never have to re-enter thatinformation. Your financial institution may offer e-banking via the Web or apersonal financial manager or both. Web-based e-banking is generally easier andquicker to set up. All youll need is a recent browser that supports U.S. encryption. To use your financial institutions personal finance manager, youllneed the software from that institution. How to set up an online account (Youllneed a checking account established with the financial institution first.): 1. Have important information handy (account numbers, drivers license, socialsecurity number, credit card numbers, employer contact info, previous address). 2. Go to your financial institutions web site. 3. Click to the e-banking pageof the site. 4. Fill out and submit the online e-banking enrollment form. 5. Within a few days your financial institution will send you a e-banking start-uppackage that will contain a user ID, password and web site address withinstructions on how to begin e-banking. Thats all there is to it! Youll beamazed how convenient e-banking is. Try it once, and youll never go back. Computers

Marketing Principles A Case Study of Coles

Question: Discuss about theMarketing Principlesfor aCase Study of Coles. Answer: Introduction As explained by Deloitte (2012), the promotional mix is one P of the four Ps of marketing mix and it can be evaluated as a combination of sales promotion, advertising, personal selling, and publicity of the products and services of the organization. The following report would argumentatively analyze the two elements of promotional mix namely advertising and sales promotion for the retail store of Coles. Some suggestions for the further improvement of the strategies used for the advertising and sales promotion of Coles has been highlighted in this report. Selection of Retail Outlet: Coles Coles is an Australian supermarket that had been providing excellent services and products to its customers since April, 1914 (Coles.com.au 2017). The outstanding services to the customers and value benefits to the millions of people of Australia has made the organization to grow in its long term commitment for developing sustainable future and development for their operations. The organization has been providing quality, value and services to its customers. The company has developed and grown with the help of rise of technology and their commitment for providing best of services. Selection and Analysis of Two Promotional Mix (Advertising and Sales Promotion) The advertisement and sales promotion are two elements of the promotional mix that can be used for promoting the operations of the Coles supermarket in Australian continent (Ward 2014). These two elements have been defined below, Advertising: Advertising is the most prominent and effective promotional strategy to attract customers. The advertising consists of the strategy for reaching huge numbers of people with the help of mass communication means to promote their services and products (Muralidharan and Xue 2015). The benefits of advertisement strategies include the encouragement of mass production of goods, mass notification to all the customers and people is possible, and economical means for promoting their products and services. Figure 1: Various types of Advertisements (Source: Muralidharan and Xue 2015, pp-226) Sales Promotion: The sale promotion is helpful for providing various offers, discounts and other attractions to the customers for making them utilize the services of the organization (Santini et al. 2015). The sales promotional offer is validate only with the sale of the goods to the customers. There are several types of sales promotion strategies that are been used by the retail outlets such as coupons, gift cards, vouchers, loyalty cards, etc. The use of these types of strategies allows the organization in making customer more happy and satisfied. Figure 2: Various types of Sales promotion (Source: Santini et al. 2015, pp-188) Discussion on Selected Promotional Mix at Coles The marketing strategies of Coles include the print and media methods for advertising and year round lower prices of commodities for their operations (Nenycz-Thiel 2012). It had been helpful for making people attracted to the visit and shop at Coles. Advertising Promotional Strategy Analysis of Coles According to Deloitte (2012), the advertising promotional strategy of Coles includes the use of Print and Media technology. Coles has been using the various magazines, newspaper and banners for advertising their supermarkets. Various places of Australia have been decorated with the holdings and road side banners of Coles. The flyers of the supermarket allow advertising the supermarket to the normal passerby people (Dwivedi 2012). The newspaper and magazines also serve the purpose of advertisement of Coles. Probable Drawbacks: The influence of digital media like Television, Online Websites, and various Social Medias has made the impact of Print and Media for advertisement very low. Most of the people nowadays prefer to look online for any commodity or services. Sales Promotional Strategy Analysis of Coles The sales promotional strategy of Coles includes the implementation of low prices of products and commodities (Hattersley 2013). The lower prices of the products and commodities from the local market have been helpful for attracting more customers for buying and shopping from Coles. The organization has been providing best quality of products at the most optimized prices to its customers all the year round. Probable Drawbacks: However, in the present scenario the lower prices of products have not been helpful for making any increase in the sales of Coles (Santini et al. 2015). The competitors of Coles have been using seasonal sales and various discounts and offers for gaining competitive advantage over Coles. Recommendations The development of technology has made it evitable for using technology for the advertisement and sales promotions of Coles. Some recommendations for improving the advertisement and sales promotion of Coles have been provided below, Use of Digital Media for Advertisement Social media and Web based platform: The various social media platforms like Facebook, Pinterest, and Twitter and online ads on different websites (like Google, Yahoo, etc.) can be used for promoting the supermarket products among general people. Television and Covert advertisements: The broadcast advertising of Coles by using Televisions commercial ads would also help in improving the advertising promotions of Coles. Covert advertisement is the latest trend of advertising any product in which the ad of the product would be displayed in movie theatres before the initial credits of the movies. Providing Various Offers for Sales Promotion Offers and discounts: The various offers and discounts on products and services at Coles would also tend to attract people for shopping from the supermarket. Seasonal Sales: The festival and seasonal sales at Coles would also help in attracting more number of customers for shopping at the shop. Gift Vouchers and Loyalty cards: The inclusion of gift vouchers and loyalty cards for the regular customers would also help in diverting larger crowd of customers at Coles. Conclusion It can be concluded from the report that the use of promotional mix would help in providing increased number of customers and improved operations at Coles. The organization had been using print and media for advertisement and low price strategy for sales promotion. However, the report had shown that the use of digital media and provision of various offers and discounts would serve the purpose of improved strategies for advertisement and sales promotion. References Coles.com.au, 2017.About Coles. [online] www.coles.com.au. Available at: https://www.coles.com.au/about-coles [Accessed 17 Feb. 2017]. Deloitte, 2012. Analysis of the Grocery industry; Cole Supermarkets Australia, Sydney, Australia: Deloitte Access Economics Pty Ltd. Dwivedi, A. M. 2012. Brand, value and relationship equities and loyalty-intentions in the Australian supermarket industry..Journal of Retailing and Consumer Services.,19(5), pp. 526-536. Hattersley, L. 2013. Supermarket power, own-labels, and manufacturer counter-strategies: international relations of cooperation and competition in the fruit canning industry. Agriculture and Human Values, pp. 1-9. Muralidharan, S. and Xue, F., 2015. Influence of TV endorser types on advertising attitudes and purchase intention among Indian rural women: an exploratory study.Asian Journal of Communication,25(2), pp.213-231. Nenycz-Thiel, M. 2012. Value-for-money perceptions of supermarket and private labels.. Australasian Marketing Journal (AMJ), 20(2), pp. 171-177. Santini, F.D.O., Sampaio, C.H., Perin, M.G., Espartel, L.B. and Ladeira, W.J., 2015. Moderating effects of sales promotion types.BAR-Brazilian Administration Review,12(2), pp.169-189. Ward, M., 2014. Coles focuses on everyday lower prices in new campaign. [online] Available at: https://mumbrella.com.au/coles-focuses-261305 [Accessed 17 Feb. 2017].

Ten Year War Cuba Essay Example For Students

Ten Year War Cuba Essay Conclusion Though its immediate effect is mostly symbolic, U.S./Cuba policy in 1998 reflects a positive shift in attitudes amongst the leaders of Cuba and the U. S. Many would argue that only the lifting of the embargo completely would serve as redemption for a mislead American foreign policy. And then again, many others would argue that softening the terms of the embargo only further strengthens the Castro regime. The debate is far from over and the solution is very unclear, but there certainly are recognizable indicators that we can allude to and build assumptions. One, is the growing global marketplace. This driver acts as a facilitator of reform by inspiring the individuals and leaders of Cuba and the U.S. to seek relationships outside of their immediate borders. We will write a custom essay on Ten Year War Cuba specifically for you for only $16.38 $13.9/page Order now The U.S. stands as the lone holdout in the growing number of countries linked to Cuba through trade relationships. We are pressured by the WTO, GATT, OAS, Mercursor, FTA, and a growing number of regional and international trade organizations to allow some form of trade relationship with Cuba. Not that the U.S. is opposed to unilateral actions, but opposed to free tradenot likely. There is a growing populace of businesses within the U. S. that are lobbying for trade with Cuba. They wish to explore Cuba for oil, utilize its skilled workforce, and open hotels. Unfortunately, because of domestic issues, the present U. S. administration stands powerless to further change our policy in Cuba. As Presidents have increasingly linked foreign policy with trade on the bi-partisan level, we can expect to see a continuation of this trend. Second, Time. The Cold War is over and slowly the wounds are disappearing. No longer does Cuba represent an ideological or military threat to the U.S.. Embargoes are implemented and maintained in countries that fear military attack. With Castros dwindling resources and increasingly smaller number of soldiers, it is fair to say that Cuba represents no threat to the U.S.. Another function of time can be witnessed in the population of Miami, were the majority of Cubans are now American born. These American born Cubans have never lived in Cuba, nor have they experienced any facet of the revolution first hand. They have integrated into American society and possess no ill will towards Fidel Castro. Third, Communication and Travel. Last year, tourism put $1 billion dollars in the hands of Cuban business owners. Tourists, even American, have been flocking to the picturesque island in record numbers. The second most popular small Latin American country was Costa Rica! These tourists have reported that although Cuba is communist, the people are friendly and hospitable. As this ever-increasing number of tourists travel to Cuba, they take with them ideas and values which they share amongst the Cuban people. This type of relationship building allows the Cuban a view of the world outside of communism. Also, with the rise in popularity of the internet, one can e-mail a Cuban national with the click of a button. For those in Cuba that have access to the internet, information on any subject is there for the taking. Lets not forget the old fashioned means of communication which is also now available in Cubathe phone. President Clinton approved a bill in the January that allows for direct phone calls to Cuba. With all of these drivers of change rapidly shaping our relationship with Cuba, it seems to be only a matter of time before Americans will be allowed to enter Cuba and enjoy its beauty again. John Quincy Adams may have been correct in 1823 when he predicted that Cuba would gravitate naturally towards the U.S. .uec014b954ba69b70e7e944d8f8ce113b , .uec014b954ba69b70e7e944d8f8ce113b .postImageUrl , .uec014b954ba69b70e7e944d8f8ce113b .centered-text-area { min-height: 80px; position: relative; } .uec014b954ba69b70e7e944d8f8ce113b , .uec014b954ba69b70e7e944d8f8ce113b:hover , .uec014b954ba69b70e7e944d8f8ce113b:visited , .uec014b954ba69b70e7e944d8f8ce113b:active { border:0!important; } .uec014b954ba69b70e7e944d8f8ce113b .clearfix:after { content: ""; display: table; clear: both; } .uec014b954ba69b70e7e944d8f8ce113b { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .uec014b954ba69b70e7e944d8f8ce113b:active , .uec014b954ba69b70e7e944d8f8ce113b:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .uec014b954ba69b70e7e944d8f8ce113b .centered-text-area { width: 100%; position: relative ; } .uec014b954ba69b70e7e944d8f8ce113b .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .uec014b954ba69b70e7e944d8f8ce113b .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .uec014b954ba69b70e7e944d8f8ce113b .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .uec014b954ba69b70e7e944d8f8ce113b:hover .ctaButton { background-color: #34495E!important; } .uec014b954ba69b70e7e944d8f8ce113b .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .uec014b954ba69b70e7e944d8f8ce113b .uec014b954ba69b70e7e944d8f8ce113b-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .uec014b954ba69b70e7e944d8f8ce113b:after { content: ""; display: block; clear: both; } READ: After the Civil War ended, chaos engulfed the stat EssayBut, he certainly didnt know that it would be such a bumpy ride.

Summary on Starbucks Essays - Food And Drink, Coffee In Seattle

Summary on Starbucks Essays - Food And Drink, Coffee In Seattle Summary on Starbucks Management style In this report we would like to analyze Starbucks's management style and how does the inside environment effect us from the psychological point of view. Starbucks is one of the most popular coffee shops across the world. There are 2,200 stores in different countries and company has the largest market share in the industry. How does Starbucks control all the coffee shops and how does it remain one of the best? This is where the great management style and theory come, because it is not enough to just have a great coffee, but you should also have friendly, proffessional and moreover motivated staff who will make people to come again. According to the researches and different reports in every store there is a Store Manager, Assistant Manager, Shift Supervisors and number of Baristas. Corparate organisation is tall with four management levels. After visiting Starbucks we have mentioned that there is never only one person who is doing all the job. In fact there are at least 2 people, one who is taking the orders and stand on the till and another who prepares the coffee and pastyes. According to the researches Starbucks has Laissez Faire management style. A laisses faire manager sets the tasks and gives staff complete freedom to complete the task as they see fit. There is minimal involvement from the manager. The manager however does not sit idle and watch them work. He or she is there to coach or answer questions, supply information if required. There are benefits, staff again are developed to take responsibility which may lead to improved motivation. However with little direct guidance from the manager staff may begin to feel lost and not reach the goals originally set within the time frame. As it can be seen there are advantages and disadvantages of this management style. From the real life experience we can say that for Starbucks it is both. The reasons for that are there wasn't very clean when we first visited coffee shop, which maybe because of minimum manager involvment which leaves staff to make decisions for themself where if there would have been more manager control staff will know exactly when to clean. Another obvious disadvantage of employees being left by there own is that the first cups of coffee were not hot, which probably could have never happend if manager would have checked the quality of cooffee that employees make. On the other hand it is worth to mention that because of such management style, employees feel very relaxed, friendly and kind. There is not much control, pressior or components from autocratic management style which makes employees feel that they are responsible and gives them more motivation which leads to an opportunity to develop their managemet skills. Employees in Starbucks were happy to answer questions and were very friendly and polite, which can be proved by the long qeue in just 10 minutes. It can be seen that they feel as a part of the company. Affects of the atmosphere on psychology A product so cheap and so simple has been revolutionized by the Starbucks coffee chain. Starbucks has created a new lifestyle for people. The Starbucks stores don't just sell coffee; they sell an atmosphere. An atmosphere of people gathered together and talking. The atmosphere is simply contagious. Starbuchs is the business wih the idea of the sit down atmosphere and not only applied the concept to the winter time and hot coffee, but they expanded the idea to include every season during the year. This includes "iced" and "cold" lattes with different flavours which gives a big range of products. The creative names for the lattes and drinks of the menu are mouth watering, this indeed makes us to buy it because the name attracts us. Coming back to the idea of the Starbucks atmosphere which plays such a large role in its success, the whole setting of the store is lovely and relaxing. The lights are slightly dimmed and small round tables are placed throughout the store to facilitate conversation between people. The colours which were used in the Starbucks which we visited were mostly dark brown and very dark green. According to the scientific researches colours affect our mood without us realising it. Green colour is is belived to bring harmony,balance and rest. This combination of effects on our psychology is very important because it makes us to relaxe and have a good chat with our friend. Brown is the colour of warmth, reliability and support which makes us to stay longer

Free writing journal Essay Example | Topics and Well Written Essays - 250 words - 1

Free writing journal - Essay Example It is a normal thing as we are similar or different from each other. But it is not easy to understand and accept that the large gap between the upper class and the lower class has negative results. It increases discrimination. It increases a negative acceptance of things, which would limit the skills and capabilities of individuals. Who would want to work hard when you know that no matter how much you work, you will always be at the bottom end of the scale? Sylvia may symbolize the social resistance existing within the society. But a single person or group’s effort is not enough. There should be a large social movement to create changes in the society. Isn’t it sad to see that the upper class has access to things that lower class do not have? Education, medicine, leisure. These are things that the upper class have more access to than lower class. Since they have the money, they can go to school without needing to skip classes almost everyday, or having to stop schooling for a year or two to save up for your education. Because they have the money, they can seek medical help whenever they’re not feeling well, even if it is just a simple headache. They also have more time to relax, and they can even go places, because they have the means. Those in the lower class have less means to have an education, less access to medical help and very little time for leisure. Why? Because they don’t have the money, and they h ave to keep on working just to sustain their daily

Roles of an operations manager Essay Example | Topics and Well Written Essays - 1000 words

Roles of an operations manager - Essay Example The paper tells that in operations management, the focus of the management team is to utilize the few resources available to achieve the organizational goals, hence bringing up immense satisfaction from the target customers. Essentially, there is an aspect of conversion of inputs to outputs, in all the resources that are critical in a firm such as energy, labor, and raw materials. Primarily, the term organizational outputs may refer to the products or services that the firm does target to distribute to their target clients. Stevenson in his research found out that operations management is a field in which the managerial team does focus on ensuring smooth flow and success of technical and physical functions of a firm. Additionally, the functions of manufacturing development and production also fall under the same department. First, it is necessary to have a picture of the functions of an operations manager, which are classified into four categories. These categories include developmen t of operational strategies, business operations improvement, management of the daily operations of the business, and personal knowledge development. In addition to that, the operation manager does cut the control costs in any business organization as Stevenson and Sum expound. Most significantly, a well-managed organization can have a clear reflection of the effect of its good management through an upsurge and consistency of profitability. To ensure that the profit is maximum, an operations manager wills hence make a clear evaluation of the costs involved in the production process, and critically reduces the increase or eliminates any unnecessary costs. Through such, an operations manager becomes the heartbeat of an organization. He will aid the organization to serve its client better. The manager will oversee the daily delivery of the products and services of the firm. Achievement and success of the function are facilitated through liaising with other department’s multi-sec toral approach.